Here is a photo taken from my film magazine and poster photo shoot. Below is this existing the photo at different stages of editing, gradually changing so it fits more with my genre and context:
1) Here I have used the blemish/spot healer and paint tool on my models blemishes and lips to balance her skin tone and lips:
2) Here I have edited the saturation of the photo to give it a more cold and bitter feeling which suggests that these ideas will be reoccurring throughout the film:
3) Next I edited the colour balance to further heighten this feeling (blue is a common colour used to portray genres such as thriller and horror) :
4) Finally I adjusted the brightness and contrast of the photo so the models face has a lot of shadow, making her 'Identity' not fully visible. By further placing the text "Identity" over the top (like the plan for my film poster) it will continue to convey these mysterious and dark conventions: