Good trailer:
'The Purge' (2013) is an example of what I think makes a good trailer. The narrative of the film (what the purge is and why it happens) is explained extremely well simply by using titles that fade in and out between peaceful shots. However, once the purge has been announced, CCTV shots and flickering editing are used to heighten the crime and violence in this film, so the audience watching know the genre type and type of scenes to expect. After this, we are easily introduced to our main characters with a voice over, and not long after the disruption takes place (they let a man into their home on purge night). As the trailer progresses, diagetic sounds such as gun shots, knifes and a cars engine are used to once again illustrate the type of crime and action to expect. A series of straight cuts and jump cuts are also shown. This use of editing heightens the genre and fear, as you are never shown extreme violence or action scenes. As an audience member, I was on the edge of my seat as I never knew what to expect. This fear and wanting to know what happens is what makes this trailer so good, as it achieves it aim in attracting an audience as they are left wanting more!
Bad Trailer:
Despite this being an amazing trailer for the thriller film 'Into the storm' (2014), it can still be classed as a bad trailer for me. This is simply because of the difference in budget. Into the storm was distributed by Warner Brothers (a conglomerate company) and its budget alone was over $50million. This enabled the film to use high concept technology and special effects to create this intense action/thriller film. In comparison, our trailer will consist of a very small budget. We will be borrowing all the equipment needed from college, and the editing will be done using simple software such as iMovie. All this means that our trailer will not consist of any high quality special effects (if any at all) unlike 'Into the Storm'.
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